solitaire daily challenge january 5 2017

#Solitaire daily challenge january 5 2017 driver

Online shopping and social media are as significant to these generations as physical retail outlets when it comes to researching purchases. Opportunity 2 – Tailoring communications, messages and media to the natural behaviour and preferences of Millennials and Gen ZĪs digital communication natives, Millennials and Gen Z have an ‘always on’ attitude that means they live by a motto of ‘I Want What I Want When I Want It’. Diamond brands and retailers must therefore complement traditional designs with more niche, customisable offerings to reflect the broader interpretation of love and commitment from young consumers. The bridal market continues to be of central importance, representing around 27% of diamond jewellery demand in the main diamond consuming countries, but diamonds given simply as a gift of love or romance (unrelated to marriage) are also a significant share of demand from younger consumers, representing a further 12% of total demand in 2017. When it comes to love and marriage, although many Millennials and Gen Z still want to follow tradition, there is an increasing focus on personalised products and relaxed experiences that reflect their individual values and preferences. However, their attitudes towards how they express and symbolise their love are evolving.

#Solitaire daily challenge january 5 2017 driver

Romantic love remains the key driver globally for diamond jewellery sales, with both Millennials and Gen Z holding strong aspirations to be in committed relationships. Opportunity 1 – Meeting Millennial and Gen Z needs for love and commitment on their own terms Considering these similarities and differences, the 2018 Diamond Insight Report highlights three key areas of opportunity that the two younger generations present for the diamond industry.

There are also a number of important similarities between the generations, especially with regard to valuing love, being digital natives, being engaged with social issues and desiring authenticity and self-expression. For example, Millennials are in general more mistrusting, requiring brands to earn their trust before they can pursue growth, while Gen Z tend to be more individualistic and optimistic, desiring products that help build their own personal brand. The report highlights key similarities and differences between Millennials and Gen Z as a result of their life experiences that have particular implications for diamond brands and retailers. Despite the generation being a long way from financial maturity, Gen Z is already making its presence felt in the diamond market, with the oldest Gen Z consumers (those currently aged 18 to 20) acquiring 5% of all diamond jewellery pieces in the US last year.

Gen Z, those currently aged up to 20, is an even larger consumer generation – representing 35% of the world’s population and will come of age as diamond consumers over the coming decades. They accounted for almost 60% of diamond jewellery demand in the US in 2017 and nearly 80% in China. Millennials, those people currently aged 21 to 39, represent 29% of the world’s population and are the current largest group of diamond consumers. The Millennial and Gen Z generations combined accounted for two-thirds of global diamond jewellery sales in 2017, as diamond jewellery demand reached a new record high of $82 billion, according to the report. And the future looks bright with more than 60% of global diamond jewellery demand in 2017 coming from the younger generation (those aged 39 and below), according to De Beers’ latest Diamond Insight Report. The Millennials and Gen Z now hold the power to shape the diamond industry’s future. Move aside Baby Boomers and Generation X.